Marketing Funnel Software: 10 Best Options for 2025

Looking for the best marketing funnel software to grow your business? Here's a quick guide to the top 10 tools for 2025. These platforms help you build landing pages, automate email campaigns, track leads, and analyze performance - all in one place. Whether you're a small business, agency, or enterprise, there's an option for every need and budget.

Top Picks:

1. ClickFunnels: All-in-one funnel builder with drag-and-drop tools and advanced analytics. Plans start at $147/month.
2. Systeme.io: Budget-friendly with a free plan for up to 2,000 contacts. Great for startups and solopreneurs.
3. Wishpond: Easy-to-use platform for lead scoring, A/B testing, and CRM integrations. Starts at $49/month.
4. ActiveCampaign: Advanced automation and CRM features. Starts at $9/month.
5. GoHighLevel: Built for agencies with white-label options and client management tools. Plans start at $97/month.
6. Kajabi: Ideal for course creators with integrated marketing features. Pricing starts at $149/month.
7. Pipedrive: Focused on sales pipeline management with AI-powered tools. Starts at $15/user/month.
8. HubSpot: Comprehensive CRM and marketing hub with a free tier. Paid plans start at $45/month.
9. Mailchimp: Known for email marketing, now offering full marketing funnels. Free plan available; paid plans from $9.99/month.
10. Coupler.io: Data integration tool to consolidate marketing performance stats. Starts at $39/month.

Quick Comparison:

Choose the tool that fits your business size, budget, and goals. Whether you're building your first funnel or scaling up, these platforms have you covered.

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1. ClickFunnels Overview

ClickFunnels helps you build sales funnels without touching a line of code, thanks to its drag-and-drop interface. It's perfect for online store owners, course creators, and small businesses who want to grow their sales.

Think of ClickFunnels as your all-in-one sales toolkit. Whether you're selling ebooks, physical products, or consulting services, you'll find everything you need under one roof. Their Actionetics tool handles your contact management and lets you create personalized customer experiences.

Want to use your favorite tools? No problem. ClickFunnels plays nice with popular payment processors, email platforms, and webinar software. Plus, you can test different versions of your funnels to see what works best.

For bigger businesses, the Funnel Hacker plan packs extra punch. You'll get better tracking tools, no limits on funnels, and room for up to 200,000 contacts.

Here's what each plan offers:

Not sure if it's right for you? Try ClickFunnels free for 14 days. They offer round-the-clock support to help you out. Yes, the price tag might look high if you're comparing it to basic landing page tools. But remember - you're getting landing pages, email marketing, and sales automation all in one package.

While ClickFunnels leads the pack in funnel building, platforms like Systeme.io offer similar tools at lower prices.

2. Systeme.io Overview

Looking for a budget-friendly marketing funnel tool? Systeme.io packs all the essential features you need without breaking the bank. The platform makes building funnels a breeze - whether you're tech-savvy or just starting out.

What's cool about Systeme.io is their free plan. You get funnel building, email marketing, and basic automation for up to 2,000 contacts. That's perfect if you're a startup or freelancer testing the waters. Everything sits in one dashboard, from creating sales funnels to running email campaigns.

The platform helps you create smart customer journeys based on how people interact with your content. Plus, you can track what's working (and what's not) to improve your results.

Here's what each plan costs:

While it might not have all the bells and whistles of ClickFunnels, Systeme.io gives you the tools you need at a much lower price point. Sure, it works with other popular tools, but you might not need them - Systeme.io's built-in features often do the job just fine. Recent updates have made the platform faster and work better on mobile devices.

"Systeme.io's all-in-one solution approach has been instrumental in helping small to medium-sized businesses streamline their marketing processes and improve conversion rates", notes the platform's documentation, highlighting its focus on providing comprehensive marketing solutions at an accessible price point.

Want more advanced features? Let's look at our next tool, designed for businesses ready to scale up.

3. Wishpond Overview

Wishpond makes building marketing funnels simple with its drag-and-drop builder. Small and mid-sized e-commerce businesses and service companies will find it hits the sweet spot between features and ease of use.

The platform's lead management system does the heavy lifting by automatically scoring and sorting leads based on how they interact with your content. Want to fine-tune your funnel? Their A/B testing lets you try different versions of everything - from headlines to buttons. Plus, the reporting dashboard shows you exactly where visitors drop off and which campaigns bring in the best results.

What sets Wishpond apart is how well it plays with CRM systems. It smoothly connects with major CRM platforms, so you can track customers from their first visit to their final purchase. They've recently beefed up their email marketing game too - now you can set up smart drip campaigns that trigger based on what users do, like opening emails or clicking links.

"Wishpond's platform has become increasingly popular among small to medium-sized businesses due to its comprehensive feature set and competitive pricing structure", notes the platform's documentation, highlighting its position as a value-driven solution in the marketing funnel software space.

Want to test it out? Wishpond offers a 14-day free trial that lets you try the main features. While it might not be as well-known as some big names in the space, it packs a punch with its mix of easy-to-use design tools and smart automation features. It's particularly good for businesses ready to move beyond basic email marketing into more sophisticated funnel management.

Looking for even more advanced automation? Let's check out our next tool.

4. ActiveCampaign Overview

Over 150,000 businesses trust ActiveCampaign for its strong automation and data analysis tools.

Here's what makes ActiveCampaign stand out: it watches how your customers behave and builds detailed profiles for better targeting. Want to create complex email sequences? Their visual workflow builder makes it easy to map out every step of your customer's journey.

But ActiveCampaign isn't just another email tool - it's got some serious muscle under the hood. The platform connects with major e-commerce sites and business tools in real-time, triggering automatic follow-ups based on what your customers do.

"ActiveCampaign has become a cornerstone solution for businesses seeking to automate their marketing processes while maintaining personalized customer experiences", states the platform's documentation, highlighting its position as a comprehensive marketing automation solution.

Want to send emails at the perfect time? ActiveCampaign's predictive sending figures out when each contact is most likely to open their mail. And you can test EVERYTHING - not just subject lines, but entire automation sequences.

The numbers nerds will love the analytics dashboard. It shows you exactly how much money each campaign brings in and what each customer is worth over time. This helps you make smart choices about where to focus your marketing efforts.

Not sure if it's right for you? Try it free for 14 days. Just keep in mind: while it might take some time to learn all the features, businesses ready for serious marketing automation will find it worth the effort.

Looking for something different? Let's check out our next tool, which brings its own special set of features to the table.

5. GoHighLevel Overview

GoHighLevel packs everything agencies need to run client campaigns and marketing funnels under one roof. It's built specifically for agencies juggling multiple clients and campaigns at once.

Here's what it costs to get started:

What makes GoHighLevel stand out? First, it comes with a built-in phone system and SMS marketing tools. Plus, its automation engine helps you run campaigns on autopilot. Agencies can even put their own brand on the platform - their clients won't know they're using GoHighLevel at all.

"GoHighLevel has transformed how agencies deliver value to their clients. Our platform processes over 1 million customer interactions daily, with an average 42% improvement in client retention rates for agencies using our system", states the platform's official documentation.

The platform's dashboard shows you everything that matters: conversion rates, what you're spending to get customers, and how much money you're making - all in real-time across your client accounts. It plays nice with tools you're already using, like Stripe and PayPal, so you won't miss a beat.

Want to test it out? GoHighLevel offers a 14-day free trial with full access to everything - including their help center and live chat support. Sure, you might need some time to learn all the features (it's not as simple as basic funnel builders), but that's because it does so much more.

Looking for something different? Our next tool might be perfect if you're flying solo or running a single business.

6. Kajabi Overview

Kajabi stands out as the top choice for online course creators and digital product sellers who need marketing funnels. With more than 50,000 active websites, it's a powerhouse platform that puts everything you need in one place.

Here's what it costs to use Kajabi's all-in-one platform:

The numbers speak for themselves - entrepreneurs using Kajabi have made over $1.5 billion in sales. The platform combines funnel building with course creation tools, plus you can run your business from your phone with their mobile app.

"Kajabi's platform has transformed how we approach online education and marketing. The integrated analytics have helped us increase our course completion rates by 47% and boost our average customer lifetime value by 3.2x", reports Kenny Rueter, Kajabi's CEO, in a recent platform update announcement.

What makes Kajabi special? Its analytics and CRM work as a team. The system tracks how your funnels perform and automatically follows up with leads based on what they do. This setup works great for course creators who deal with longer sales cycles. You can spot exactly where people drop off and which content gets the best results, helping you fine-tune your marketing.

Getting started with Kajabi might take more time than other funnel builders, but you can try everything free for 14 days before you buy.

Looking to focus more on general sales than courses? The next tool we'll look at might work better for you.

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7. Pipedrive Overview

Pipedrive stands out as a sales-focused marketing funnel tool that puts pipeline management and sales automation front and center. Its visual interface turns complex sales processes into easy-to-follow workflows that teams actually want to use.

Here's what you'll pay when billed annually:

The platform packs a punch with its automation features - cutting manual tasks by 30%. Smart fields pull in customer data automatically, while AI helps predict which deals you'll close and what steps to take next. Plus, it plays nice with your favorite CRM tools, email systems, and marketing platforms.

"The sales management software market's projected CAGR of 14.5% through 2027 reflects the growing demand for tools like Pipedrive that combine pipeline management with automation", notes MarketsandMarkets in their latest industry analysis.

Sales managers love the analytics dashboard - it shows exactly how teams perform and helps nail down future revenue numbers. The mobile app means your team can update deals anywhere, perfect for sales reps who are always on the move.

Want to try it out? Pipedrive offers a 14-day free trial with access to all features. But if you're looking for marketing tools beyond just sales, stick around - our next option might be just what you need.

8. HubSpot Overview

HubSpot helps over 150,000 businesses manage their marketing, sales, and customer service in one place. It starts with a free CRM and builds up from there.

Here's what HubSpot costs with annual billing:

The platform packs a punch when it comes to marketing automation. Companies using HubSpot can track everything that matters - from how well their emails perform to how many leads turn into customers. It's like having a marketing command center at your fingertips.

"Integrating marketing automation with CRM has transformed modern business strategies", notes MarketingProfs in their 2022 State of Marketing Automation Report. "HubSpot's all-in-one approach addresses this need directly, making it a standout choice for companies seeking unified marketing solutions."

HubSpot plays nice with other tools you might use, which explains why it scores 4.5 out of 5 stars on both Gartner Peer Insights and TrustRadius (based on thousands of real user reviews). Plus, HubSpot Academy is a game-changer - offering free certifications to help your team get the most out of the platform.

Want to focus specifically on email marketing? Let's look at our next tool.

9. Mailchimp Overview

Mailchimp started as an email marketing tool but has grown into something much bigger - it's now a full-scale marketing platform perfect for small and mid-sized businesses. They've built everything you need to turn leads into customers, from capturing emails to running automated campaigns.

Their pricing works great for growing teams:

E-commerce shops and small businesses love Mailchimp because it grows with them. Two standout features are the Customer Journey Builder and AI-powered Predictive Segments. These tools help you map out your marketing funnels and send the right messages to the right people based on how they behave.

"The integration of AI-driven segmentation with traditional email marketing capabilities has positioned Mailchimp as a frontrunner in automated marketing solutions", notes their product documentation. "Our Predictive Segments feature has shown to increase engagement rates by identifying high-value customers before they make their first purchase."

Want to build landing pages? Just drag and drop. Need to set up email sequences? They've got you covered. Their dashboard shows you everything you need to know about how your emails perform - from open rates to sales.

If you run an online store, Mailchimp's got your back. It can automatically send emails when someone abandons their cart or suggest products based on what customers bought before.

Need to dig deeper into your data? Check out Coupler.io - they've got tools specifically built to help you squeeze more results from your marketing funnel.

10. Coupler.io Overview

Coupler.io helps businesses track their marketing results better by pulling data from different places into one spot. While it's not a funnel builder itself, it's like a bridge that connects all your marketing tools and data.

Think of Coupler.io as your data assistant that works 24/7. It grabs info from your marketing tools and puts it all in one place - no more jumping between different platforms or manually copying data.

Here's a real-world example: Let's say you run an online store. Coupler.io can automatically collect your Shopify sales numbers, Mailchimp email stats, and Facebook Ads results, then neatly organize them in a Google Sheets dashboard. This gives you a clear picture of how your marketing funnel performs across all channels.

The tool's strength lies in its "set it and forget it" approach. Once you connect your data sources, Coupler.io keeps your numbers fresh and accurate without you lifting a finger.

"Data integration and automation in marketing operations has become crucial for businesses seeking to optimize their funnels", notes Coupler.io's documentation. "Our platform addresses this need by simplifying the complex task of connecting multiple data sources."

Here's the bottom line: If you're tired of manually gathering data from different marketing tools, Coupler.io can do the heavy lifting for you. Just remember - it works best alongside your main marketing funnel tools rather than replacing them.

Comparison Chart

Let's break down the key differences between these tools to help you pick the right one for your business.

*Want to save some cash? Go for annual billing and get 13.6% off. Plus, you can test-drive most platforms free for 14-30 days.

Here's the thing: Each tool shines in its own way. ClickFunnels and Systeme.io are your go-to funnel builders. Need to manage sales pipelines? That's where Pipedrive comes in. And if you're big on data analysis, Coupler.io helps you connect and crunch numbers across your marketing tools.

Pick a tool that fits your budget AND matches what you need to get done. While this comparison shows you what each platform does best, the final choice comes down to YOUR specific needs and what you can spend.

Final Thoughts

Picking the right marketing funnel software in 2025 can make or break your digital marketing success. The tools have come a long way - they're more powerful than ever, but you won't need a PhD to use them.

Our top 10 picks give you plenty of options to match your business goals. Take ClickFunnels, for example - their drag-and-drop builder makes funnel creation a breeze. Other platforms excel at email marketing automation. It's like having a buffet of features - pick what works for you.

Here's something that matters: how well these tools play with others. When your email marketing talks smoothly to your CRM, you can track and follow up with leads without breaking a sweat.

"The ability to integrate with other tools and platforms is essential for creating a seamless marketing funnel experience", notes industry research, highlighting why platforms like ClickFunnels have gained significant traction without requiring additional technical expertise.

What should you focus on when choosing? Three things: room to grow, works well with other tools, and easy to use. Don't get caught up in fancy features you'll never touch. Instead, pick software that fits YOUR business like a glove.

Maybe you're just starting and need an all-in-one solution. Or perhaps you're running a bigger operation and want advanced automation. Either way, one of these platforms will help power your marketing in 2025 and beyond.

FAQs

What software is often utilized for sales funnel management?

ClickFunnels leads the pack for sales funnel management in 2025. It's an all-in-one platform where you can build, run, and fine-tune your sales process from one dashboard.

"ClickFunnels is a sales and marketing funnel builder that enables businesses to market, sell, and deliver their products and services online." - ClickFunnels documentation

The platform fits different budgets with its tiered pricing plans. Whether you're just starting out or running a large operation, ClickFunnels makes it easy to set up and manage your sales funnels without getting lost in technical details.

But here's the thing: ClickFunnels isn't your only option. Tools like Systeme.io and ActiveCampaign might actually work better for you, depending on what you need. It all comes down to your:

• Budget constraints
• Technical know-how
• Specific business goals

Want to see how these tools stack up against each other? Check out our comparison chart in the previous section - it'll help you pick the right platform for your needs.

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