This Is Marketing
Books
In This Is Marketing, Seth Godin argues that marketing is about connecting with the right people in a meaningful way. Godin shares his approach to building funnels that attract the ideal audience and nurture relationships over time. The book covers how to create marketing messages that resonate with customer values and desires, making it a great resource for creating authentic, high-converting funnels. Godin’s philosophy helps marketers design funnels that foster trust and loyalty, rather than simply focusing on short-term sales tactics.
