Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Books

Predictably Irrational challenges the notion that people make logical decisions. Dan Ariely uses research and experiments to show how emotions, expectations, and social influences shape purchasing behavior. The book is essential reading for marketers who want to understand customer psychology and optimize sales funnels by leveraging behavioral economics.

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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