Books
The Heath brothers delve into what makes certain ideas stick in the minds of audiences. The book outlines six key principles, providing insights valuable for crafting compelling content that resonates.
Learn the six key principles (Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, Stories) that make ideas memorable
Features engaging examples from marketing, business, and social change that illustrate how sticky ideas work.
Offers actionable techniques for making messages compelling and persuasive in marketing, branding, and storytelling.
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