Books
Invisible Selling Machine introduces a step-by-step framework for automating marketing and sales processes. The book focuses on building email sequences, optimizing customer journeys, and personalizing communication at scale. Ryan Deiss shares real-world case studies and practical applications for leveraging automation to increase conversions. This book is perfect for business owners and marketers looking to create a hands-off revenue-generating system.
Deiss introduces a systematic approach to automating sales through strategic email campaigns. The five critical phases optimize the customer journey—from initially engaging prospects to reigniting interest in disengaged subscribers. This framework aims to convert leads into customers with minimal daily oversight.
The book underscores the power of email marketing as a core component of the automated sales system. It drives engagement by delivering relevant content and offers to prospects and customers, serving as a continuous communication tool that facilitates conversions and maintains customer relationships.
Deiss provides actionable insights on crafting compelling email copy, designing high-converting landing pages, and driving consistent traffic to fuel the automated sales machine. These strategies are designed to be versatile and applicable across various industries, including e-commerce, service-based businesses, and B2B companies.
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