Books
The results were interesting, though not surprising: successful salespeople approach sales differently. When salespeople share relevant and interesting information with buyers, they are more likely to convert. This information is not directly related to the product but gives buyers additional information or context for why they need it.
Based on research analyzing over 700 B2B sales conversations, this book uncovers what separates top-performing salespeople from the rest.
Explains how to bring new ideas, clarify buyer needs, and drive urgency in sales conversations.
Provides step-by-step techniques to position yourself as a trusted advisor and close more deals.
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