Contagious: Why Things Catch On

Books

Jonah Berger explores the key principles that make information and products popular. Through engaging stories and research, the book provides insights into crafting messages that people share, essential for effective social media marketing.

Contagious: Why Things Catch On

More About Contagious: Why Things Catch On

  • The Six STEPPS of Virality

    Learn the key principles (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) that drive word-of-mouth marketing. 

  • Real-World Examples

    Case studies from viral campaigns, social trends, and brand success stories illustrate what makes content shareable.

  • Science-Backed Marketing Insights

    Combines behavioral psychology and marketing strategies to explain how to make ideas and products go viral. 

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