Books
This bestselling sales book results from his three-year study in neuromarketing involving 2,000 volunteers from across the globe. It offers a glimpse into buyer psychology and sales methodology for salespeople. The author questions popular myths about what drives people to buy and explains how emotional intelligence helps win more sales.
Explores how subconscious thoughts and emotions drive purchasing decisions.
Debunks common marketing myths, like the effectiveness of subliminal messaging and the power of branding.
Uses scientific experiments and real-world business examples to show how psychology impacts sales and marketing.
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