Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Alchemy delves into the hidden forces that drive consumer behavior and decision-making. Rory Sutherland, a behavioral economist, reveals how unconventional marketing strategies can outperform traditional rational approaches. The book presents case studies, real-world examples, and psychological insights to help businesses craft marketing messages that resonate deeply with audiences. Perfect for marketers looking to think outside the box.

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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